FleishmanHillard Brazil has been GoPro’s agency since the company came to Brazil in late 2014. The brand’s strategy is to grow without advertisement investment or social media paid activation, and GoPro is known to set its ground in markets by client and brand lovers’ endorsement on social media – which demands deep knowledge of local markets and attention-grabbing engagements that draw media coverage. GoPro creates regional profiles and engages in Portuguese on the main social media channels, which has created the biggest community of GoPro users outside of the US. In one year, the client has gotten benchmark results : GoPro ended 2015 with more than 1.3 million fans in Brazil.
At HERO4 Session launch, there were more than 87 million impressions, 120,000 people engaging with the brand and more than 1 million views on the GoPro launch campaign videos.