As general manager of FleishmanHillard in Brazil, Patrícia Marins oversees the day-to-day operations and client services for the agency’s offices in Sao Paulo, Rio de Janiero and Brasilia. She specializes in integrated communication, with an emphasis on brand positioning, crisis management, public relations programs and public affairs.
She has provided full communication consulting for 70-plus organizations, including coordinating research, developing internal and external communications diagnostics, developing communication plans, developing communication policies, crisis management plans and institutional relationships. Additionally, she is experienced in media relations, spokesperson training, oratory, crisis management and more.
Before joining FleishmanHillard, she worked as reporter at media outlet such as Diário do Grande ABC, Folha de S. Paulo and CBN Radio.