SAO PAULO, Oct. 20, 2014 – The Brazilian communications holding company Grupo In Press and FleishmanHillard, a strategic communications firm that is part of the DAS Group of Companies, today announced the beginning of operations of FleishmanHillard in Brazil.
An established global leader in reputation management, brand marketing, public affairs and other practices, FleishmanHillard provides integrated communications solutions to businesses, associations, governments, healthcare systems and organizations of all kinds. The new FleishmanHillard office is located in Sao Paulo, the largest city in Brazil, and will further strengthen the portfolio of Grupo In Press, a leading, full-service communications holding company in Brazil founded in 1988.
Junia Nogueira de Sá, a senior journalist with an outstanding career of more than 30 years, has been appointed as managing director of FleishmanHillard in Brazil. She has in-depth experience in leading successful strategic communications, public relations and public affairs programs for private and public sector institutions, such as Grupo Abril, Grupo Telefónica, Volkswagen, the Industrial Federation of Sao Paulo (FIESP) and the Secretariat of Communications of the State of Sao Paulo. As a journalist, she held relevant positions in various Brazilian media, including Veja, Exame and Folha de Sao Paulo.
“Establishing the FleishmanHillard brand in Brazil has been a major international goal for our firm,” said Jack Modzelewski, president of the Americas for FleishmanHillard. “We share various clients with Grupo In Press, and we are confident that many more organizations will count on our support in Brazil, where we will have a strong presence and combine our global expertise with the in-country knowledge and resources of Grupo In Press.”
Kiki Moretti, founder and CEO of Grupo In Press, said this new partnership with FleishmanHillard is an important step on the way to becoming the largest holding company of corporate communications, public relations and specialty agencies in Brazil.
“We are proud of the partnership with FleishmanHillard, which further expands our ability to offer our clients the best access to communications services, capabilities and integrated communications solutions, both in Brazil and throughout the world,” said Moretti.
Grupo In Press also encompasses specialty services agencies such as In Press Oficina in Brasilia for public affairs and government relations, In Press Media Guide (sports PR), Vbrand (multiplatform videos), and MAP – Mapeamento, Analise & Perspectiva (analysis and measurement).
“We have very ambitious plans for the years to come, and bringing FleishmanHillard to Brazil is essential for our growth,” said Moretti.
FleishmanHillard has headquarters in St. Louis, Mo., and regional hubs in Hong Kong for Asia Pacific; London for Europe, Middle East and Asia; and Miami for Latin America. The firm recently placed additional strategic focus on eight global industry sectors and eight practice areas while investing in long-term priorities to be a leader in social business, research and data analytics, content creation and distribution, and other mission-critical capabilities in the digital communications age.
About Grupo In Press
Grupo In Press is a leading public relations and communications holding company in Brazil. Founded in 1988, with offices in Sao Paulo, Rio de Janeiro and Brasilia, it has 420 employees and ranks #3 overall in the communications services industry, and #1 in revenue from private sector clients. Grupo In Press holds two full service public relations agencies – In Press Porter Novelli and FleishmanHillard Brazil – and the specialty services agencies In Press Oficina, In Press Media Guide, Vbrand, and Analise e Perspectivas. Widely recognized as one of the most creative firms in the country, In Press Porter Novelli has been recognized four times as Agency of the Year (2006, 2009, 2011 and 2013) by ‘Comunique-se”, the most reliable survey in this segment, and awarded Top of Mind for PR services in Brazil in 2014 by “PR Scope,” a report issued by the Spanish Grupo Consultores. For more information visit www.grupoinpress.com.br.
FleishmanHillard is the world’s most complete global communications firm, specializing in public relations, public affairs, marketing, paid media, and transmedia and social content. FleishmanHillard delivers on The Power of True, reflecting the firm’s high values, and unique ability to guide clients through a world demanding unprecedented authenticity and transparency. FleishmanHillard was named PRWeek’s 2014 Global Agency of the Year, “Standout Agency” on Advertising Age’s 2013 A-List; NAFE’s “Top 50 Companies for Executive Women” for 2010-2014; and among PRWeek’s 2013 “Best Places to Work.” The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of the DAS Group of Companies, a division of Omnicom Group Inc., and has more than 85 offices in 30 countries, plus affiliates in 42 countries. Visit us at www.fleishmanhillard.com.
About The DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.