Our work with Johnson & Johnson in Brazil includes 15 brands. For each one of them we identify, structure and nurture an on- and offline network of influencers. We promote a series of continuous actions that generate proximity, and new experiences that create awareness and potential corporate communications among them. Specific actions and approaches relevant to each group of influencers are developed, drawing their attention and bringing adherence for the brand’s proposal.
There are more than 500 journalists, online influencers and celebrities on the J&J Influencers Network. During 2015, they participated in factory visitations and relationship meetings with executives, to receive information first hand. Beyond that, they are always on the map receiving J&J greetings on their “moments that matter” (birthdays, births, and other celebrations).